Review : iPhone 3gs

There's a reason why Apple called this the iPhone 3GS for Speed and not the 3GC for "compass" or 3GV for "video recording." Speed is the central upgrade here, and probably is the single biggest reason you would upgrade to a 3GS from a 3G. And if you're coming in as a virgin iPhone user, there's definitely no question: The 3GS is worth an extra $100.
That declaration may be weird to most of us since we usually look for features, and not specs, when we're evaluating phones—and iPhone 3GS doesn't blow us out in the feature department. Instead, it's like getting a bigger TV or a faster car. Your old machine works just fine, but once you've tried the new one for a week, you'll never want to go back, even if it costs you a little extra.



The 3GS is exactly the same as the iPhone 3G. It's slightly heavier and has glossy text on the back, but if Steve Jobs whipped one out in public before it was announced, you wouldn't have been able to tell the difference.
By holding the 3GS next to the 3G, you'll notice that the screen is slightly more reflective because of the new fingerprint resistant oleophobic coating. It even has a little bit of a rainbow effect if you reflect a monitor with it. Surprisingly, the coating actually works in preventing a good deal of fingerprints and face grease, and it allows the phone to still be smooth and usable even if there are fingerprints on the surface.

The shot above illustrates the fact. The two phones may look similar in how much finger and face grease are on the screen, but the iPhone 3GS is still usable and doesn't have the problem of "sticking" in certain areas that are slightly greasier. It's also easier to clean just by wiping on your shirt. The glass treatment won't eliminate smudging from your bodily secretions altogether, but it's a very useful improvement for something you're touching all the time.

 The 3GS display is ever-so-slightly warmer than the 3G's, having a yellow/orangish tint when viewed side by side. If you remember, the 3G's screen was also warmer than the 2G's. It's not distracting in any way, and the warm screen is slightly easier on your eyes even if the brightness is bumped up high.

Battery life, pricing

Battery life

Apple claimed that the battery life on the 3GS is somehow better than what we've previously seen on the 3G, but in our tests, we could barely tell the difference between the two handsets. First off, in terms of talktime and data over a 3G network, the count is exactly the same (five hours) -- though the battery gains two hours (up from 10 to 12) using 2G. Where the differences really show according to Apple are during strictly WiFi, video, or audio use. The claim is that you'll see roughly three to four more hours of life out of the device in those scenarios, but honestly, if you're just using this thing to play audio, why did you bother getting an iPhone? In our tests -- real world, admittedly non-scientific tests -- we hardly noticed a difference in battery life between the new and old model. The point is, you're still very much in the same boat when it comes to general use -- but on the plus side, there's no noticeable deficit in power with the new version (though we have yet to see what heavy video capture does to a full charge).

Pricing

As with any phone, the big, highlighted number you see advertised left and right for the iPhone 3GS -- $199 for the 16GB version and $299 for the 32GB -- is the new contract price, which means there are plenty of thick, barbed strings attached. If you're still using a RAZR from 2006 and you haven't touched your service or bought a new phone directly from the carrier since then, you're almost certainly in business with these maximum subsidies; AT&T's made its money off of you several times over and it's willing to put a little dough back in your pocket once again in order to get a whole lot more out of you over the course of a contract. On the flipside, customers who have been upgrading religiously from iPhone to 3G to 3GS will not necessarily be eligible for those most lucrative prices unless they paid the off-contract price for their 3G (to avoid re-upping the contract they were already on) and are now out of contract altogether -- unless AT&T says otherwise, of course. More on that next.

If you're what AT&T calls "ineligible," you have a a few options. The company has taken the very unusual step of letting iPhone 3G customers who are becoming upgrade eligible in the next three months through the end of September (note that this can be, and usually is, different from the date that your contract is up) can take advantage of the fully subsidized pricing. The way your upgrade eligibility date is an inexact science, involving Magic 8-Balls, mainframes from the 1960s, and faerie dust, but the bottom line is that you need to check with the carrier to find out when that date is (you can see it using online account management -- no need to call in).

You can always add a line, assuming you clear the usual battery of credit checks, which would also get you back in the game for $199 / $299 -- the tradeoff being that you're stuck with another line of service, of course, which ends up significantly outweighing any subsidy advantage upfront by the time your new contract has run its course. If you want to upgrade your existing line early, you can do so for $399 or $499 for the 16GB or 32GB model, respectively, and for contract breakage newbies, that can definitely be an unwelcome shock to the wallet. Even folks who upgraded from the original iPhone to the 3G and don't become eligible in the next few months won't much appreciate what's going on here, since they'd essentially paid "full price" for the first model which allowed AT&T to offer the 3G at maximum subsidy provided customers re-upped their contracts. At any rate, keep in mind that buying in at these $399 / $499 price points will extend your contract back to two years, because -- believe it or not -- they're still slightly discounted. If you want to buy a 3G S outright without the moral and financial dilemma of signing your name to a very pricey piece of paper, get ready for the big bucks: $599 or $699, depending on the model you choose.

It can all be a little confusing, yes -- and if you aren't upgrade eligible or have questions about your individual situation, your best bet is to go into a store; representatives can typically work magic on your account that you can't work yourself through AT&T's website.

There are probably two very large groups of people thinking about buying an iPhone right now. One set is current users, either those with the 3G, or those still using the original model. The other set is a group of new users -- people who've never owned an iPhone and are now faced with not one, but two different options when it comes to getting in the door. For both groups, there are huge questions to answer about whether or not getting the 3GS makes sense, and very few of them have to do with the quality of the phone.

For current users, we have this to say: the iPhone 3GS is a solid spec bump to a phone you already own... but it is, at its core, a phone you already own. Your real deciding factors will be two-fold, first, are you able to purchase the 3GS at a price which is reasonable or sensible to you? For a lot of current users -- particularly more recent customers -- the pricing will be exorbitant, and it's hard to think of dropping $399 or $499 when you've just shelled out for a very, very similar phone (remember, you're paying for a speed bump, a compass, and video recording). On the other hand, if you're within contract renewal range and you don't plan on jumping platforms anytime soon, $199 nabs you an unquestionably excellent smartphone.

That conclusion speaks to new users who are undecided about the iPhone (or exactly which iPhone to buy). At this stage, we wouldn't recommend anything but the 3GS for newcomers planning on getting into Apple's game. For another $100, you're nabbing a much more robust device with a handful of great additions. It's a small price to pay for something you plan to keep long term -- or until Apple pops the next iteration on us. The other big questions here aren't about the 3G or 3GS -- they're about Apple's platform and AT&T's network. While the smartphone market has cracked wide open lately, the iPhone is arguably the market leader (at least in mindshare), and really does showcase a superb platform -- lack of physical keyboard and multitasking aside. AT&T, on the other hand, isn't exactly acting like the top-tier carrier it's supposed to be, and its service can sometimes be maddeningly poor.

So while it's tough to argue with the package Apple has put together (a stellar device with just enough new to make it nearly perfect), we couldn't help feeling a bit let down by the 3GS. Maybe we've been spoiled by devices like the Pre and Ion (and it's possible we're a little numb to OS 3.0 since we've played with the beta for a while now), but the additions of video recording, a compass, and a speed bump just don't seem that compelling to us. The mix of new features and a ever-growing App Store will still be potent to new buyers -- but pricing schemes which amount to hundreds more for current owners might give previous early adopters and eager upgraders reason for pause. Ultimately we're not saying it's time to jump ship, but we've come to expect a bit more pedal to the floor from Apple -- you've raised the bar guys, now it's time to jump over it.